RSA Tower - The tallest building along the Gulf outside of Houston, the RSA Tower is unique for its height (745 ft.) and its proximity to Mobile’s historic Battle House Hotel. In fact, the contemporary glass-and-steel tower and the 1851 brick hotel share a literal and figurative connection—thanks, in part, to Huie Design’s interwoven graphics program. The identification and wayfinding system help unite the two buildings while maintaining the unique identities of each. Huie’s custom signage graces all 35 floors—including common areas, retail tenant spaces and event rooms.
